Adobe is changing the world through digital experiences. Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Their tools and services enable their customers to create groundbreaking digital content, deploy it across media and devices, and continually measure and optimize it based on data. By providing complete solutions that combine digital media creation with data-driven marketing, Adobe helps businesses to improve their communications, strengthen their brands, and ultimately achieve greater business success.
Adobe Systems Incorporated is an American multinational computer software company headquartered in San Jose, California, United States. The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. It is best known for the Portable Document Format (PDF) and Adobe Creative Suite, later Adobe Creative Cloud.
Adobe was founded in February 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language.
Adobe is changing the world through digital experiences. They harness their creative DNA not only to enable the creation of beautiful and powerful images, videos, and apps, but also to reinvent how companies interact with their customers across every digital channel and screen.
Their digital media and digital marketing solutions empower businesses to make, manage, measure, and monetize content. At Vanity Fair, Martha Stewart Living, and other leading publications, for example, their creative software is used to develop compelling, interactive content delivered in print, online, and on tablets. At the same time, industry leaders such as Sony, U.S. Bank, and Caesar's Entertainment are turning to Adobe digital marketing solutions to maximize their sales in a multichannel, multiscreen world.
Adobe helps creative professionals, publishers, developers, and businesses create, publish, promote, and monetize their content anywhere. Their customers have a profound impact on their visual culture by continuing to reinvent design, art, the web, mobile apps, video, broadcast, and printed content.
Major product families:
Adobe Anywhere for video is a breakthrough collaborative workflow platform that empowers teams using Adobe professional video toolsâ€”including Adobe Premiere CC, Prelude CC, After Effects CCâ€”to work together with centralized media and assets across any standard network, regardless of their location.
Adobe Creative Cloud
AdobeÂ® Creative Cloudâ„¢ is a cloud-based membership that lets you download every Adobe creative desktop application and access online services for file sharing, collaboration, and publishing.
Adobe Digital Publishing Suite
Adobe Digital Publishing Suite helps individual designers, traditional media publishers, ad agencies, and companies of all sizes create, distribute, monetize, and optimize engaging content and publications for tablet devices, including iPad.
Adobe PhotoshopÂ® is the ultimate playground for bringing out the best in digital images, transforming them into anything imaginable and showcasing our world in extraordinary ways.
Adobe Premiere Pro is a timeline-based video editing software application. It is very popular among customers, for e.g.: CNN and BBC is using it for editing. It is part of the Adobe Creative Cloud, which includes video editing, graphic design, and web development programs.
Adobe AcrobatÂ® is packed with smart tools that allow easy, seamless communication and collaboration on documents and content inside and outside an enterprise.
Adobe Edge Tools & Services
Their digital marketing solutions combine content and data, personalization, experience management, and social capabilities so businesses can move faster from data to insights to action. Marketers, advertisers, and publishers use Adobe solutions to optimize customer experiences and campaign returns across channels and screens. With real-time data and solid insights, companies of all sizes are giving customers the exact experiences they want, where and when they want them.
Adobe Marketing Cloud
As the foundation for Adobe digital marketing, Adobe Marketing Cloud includes a scalable platform for hosting data and content, multichannel analytics for enhanced decision-making, and the flexibility to continually improve experiences to increase visitor acquisition and conversion.
Adobe Marketing Cloud solutions:
Adobe Analytics enables marketers and analysts to tell the story of whatâ€™s happening in their business with data by leveraging high-performance, real-time analytics across online and offline marketing channels.
Adobe Social enables social media monitoring, publishing, and analysis within a single, integrated platform.
Adobe Media Optimizer is the industryâ€™s most advanced digital advertising platform delivering ad management, optimization, targeting and forecasting across search, display and social media channels.
Adobe Target Premieum delivers automated decision making for real-time personalization.
Adobe Experience Manager helps marketers create and manage digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.
AdobeÂ Campaign provides best-in-class campaign, offer, and personalization management capabilities for sophisticated automation and execution of marketing programs across all channelsâ€”digital and traditional.